Athleisure Basics Privacy Policy

Introduction

Athleisure Basics ("Athleisure Basics," "we," "us," or "our") is committed to protecting 
your privacy and ensuring your personal data is handled in compliance with 
applicable privacy laws, including the General Data Protection Regulation (GDPR) and 
U.S. privacy laws such as the California Consumer Privacy Act (CCPA). This Privacy 
Policy explains what personal data we collect, how we use it, and your rights 
regarding your data. 

This Privacy Policy applies when you visit our websites, interact with our social media pages, use our apps, or purchase our products. By using our services, you consent to the practices described in this Privacy Policy.

Contact Information: 

Email: privacy@athleisurebasics.com 
Address: 5830 E 2ND ST, STE 7000 #21666 CASPER, WY 82609 
We encourage you to review this Privacy Policy periodically, as updates will be posted 
here. 

2. What Data Do We Collect?

We may collect and process the following categories of personal data: 

• Identity Data: Name, title, username, date of birth, and gender. 

• Contact Data: Email address, phone number, billing, and shipping addresses. 

• Financial Data: Payment details, transaction records, and order history. 

• Account Data: Login credentials, loyalty program participation, and 
preferences. 

• Technical Data: IP address, device type, operating system, browser type, and 
usage data.

• Marketing Data: Newsletter subscriptions, preferences, and interactions with 
our communications.

 • Cookies Data: Information on browsing activity, as detailed in our [Cookie 
Policy]. 

We do not collect sensitive data such as health information, political opinions, or 
criminal records. 

3. How Do We Use Your Information?

Your personal data is used for the following purposes: 

• To process and deliver your orders, including payment and shipping.

 • To manage your account and provide loyalty program benefits

• To send you marketing communications, where you have provided consent. 

• To improve our website, apps, and customer experience through analytics. 

• To comply with legal and regulatory obligations. 

• To administer contests, promotions, and surveys. 

We commit to ethical data practices and will never sell your personal data without 
your explicit consent.

4. Data Security

We implement strict security measures to protect your personal data, including: 

• Secure Socket Layer (SSL) technology for encrypting payment and sensitive 
information. 

• Access controls ensuring only authorized personnel can access data. 

• Regular security audits and vulnerability assessments. 

While we strive to safeguard your data, please note that no method of transmission 
over the internet is completely secure.

5. Retention of Personal Data

We retain personal data only as long as necessary to fulfill the purposes outlined i
this Privacy Policy or as required by law. Financial transaction records are stored for at 
least five years for compliance purposes. Personal data used for marketing will b
retained until you opt out or withdraw consent. 

6. Sharing Your Data

We may share your data with the following third parties: 

• Service Providers: Payment processors, delivery companies, IT support 
providers, and marketing platforms. 

• Legal and Regulatory Authorities: To comply with legal obligations or 
enforce our terms.

• Business Transfers: In the event of a merger, acquisition, or sale of assets. 

All third parties are contractually obligated to protect your data and use it only for 
specified purposes.

7. International Transfers

If your data is transferred outside the EU or EEA, we ensure it receives equivalent 
protection by: 

• Using countries with adequacy decisions from the European Commission. 

• Implementing Standard Contractual Clauses or other lawful safeguards.

8. Cookies

Our websites use cookies to improve your experience and analyze site traffic. You ca
manage cookie preferences through your browser settings. For detailed information, 
please refer to our [Cookie Policy].

 9. Your Rights

Under GDPR, CCPA, and other privacy laws, you have the right to:

• Access your personal data. 

• Correct inaccurate or incomplete data. 

• Request deletion of your data (subject to legal obligations). 

• Restrict or object to data processing. 

• Receive a copy of your data in a portable format. 

• Withdraw consent for marketing communications. 

To exercise these rights, contact us at privacy@athleisurebasics.com. We will verify 
your identity to process your request and respond within the applicable legal 
timeframe.

10. Marketing Preferences

You can manage your marketing preferences by: 

• Clicking the “unsubscribe” link in our emails. 

• Contacting us directly at privacy@athleisurebasics.com. 

Please note that you may still receive transactional communications related to your 
orders. 

11. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect 
personal data from anyone under this age. If we learn we have inadvertently collected 
data from a child, we will delete it promptly. 

12. Data Breach Notification

In the event of a data breach, we will notify affected individuals and relevant 
authorities within 72 hours, as required by GDPR. For U.S. residents, notification wil
be made in accordance with state and federal laws. 

13. Changes to This Policy

We reserve the right to update this Privacy Policy as necessary. Updates will be 
effective upon posting. Please check this page regularly for changes. 

14. Contact Us

For any questions, concerns, or feedback about this Privacy Policy, contact us: 
Email: support@athleisurebasics.com 
Address: 5830 E 2ND ST, STE 7000 #21666 CASPER, WY 82609