Athleisure Trends 2025: Growth and How to Style it from Gym to Street

If you’ve stepped outside this year—whether it’s for a morning coffee, a quick gym session, or a casual meeting—you’ve probably noticed that athleisure is no longer just a passing trend. It’s become the go-to wardrobe for millions, combining the comfort of activewear with the style of streetwear.

Last year, consumer preferences shifted significantly, with more people prioritizing comfort and versatility, fueling even greater market growth and influencing the latest athleisure trends.

From oversized hoodies to sleek performance leggings, the appeal is simple: clothes that work everywhere. And in 2025, the athleisure market is bigger, more versatile, and more sustainable than ever.

In this post, we’ll break down the latest market trends, top-selling categories, and styling tips—and we’ll show you how you can launch your own low-MOQ athleisure collection with Athleisure Basics.

INTRODUCTION TO ATHLEISURE IN 2025

The athleisure market in 2025 is experiencing unprecedented growth, with sportswear outpacing traditional fashion by 2–6% across major markets like the US, China, and Europe. For Gen Z and Millennials, athleisure is more than just gym wear—it’s a staple of their everyday wardrobe, worn multiple times a week as part of their “outfit of the day.” Millennials represent the largest market segment for athleisure wear, driven by their emphasis on fitness and lifestyle trends. This new balancing act between fitness, fashion, and lifestyle means activewear is now a visible expression of personal values, from wellness and style to a sense of community.

Challenger brands such as Vuori, Hoka, and Alo Yoga are leading the charge, capturing the attention of athleisure shoppers and expected to secure 57% of the segment’s economic profit in 2025—surpassing legacy sportswear companies for the first time. Meanwhile, category leaders like Lululemon and Sweaty Betty are doubling down on innovation, community building, and seamless e-commerce experiences to convert inspiration into purchase. Brands that effectively build community through inclusive user-generated content (UGC) meet the emotional needs of athleisure consumers. As athleisure continues to blur the lines between performance and fashion, the market is rapidly entering the luxury space, making it an exciting time for both brands and consumers.

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ATHLEISURE BY THE NUMBERS – WHY THE INDUSTRY IS BOOMING

The global athleisure market in 2025 is worth an incredible $425 billion and is projected to almost double to $942 billion by 2034, growing at a 9.2% annual rate.

This isn’t just about gym clothes. Consumers are embracing styles that feel good, look polished, and can move seamlessly from morning workouts to evening dinners.

What’s driving the growth?

• Remote & hybrid work – More people want comfortable but presentable clothing for home and office.

• Wellness lifestyle – Fitness and health are influencing everyday fashion.

• Fabric technology – Innovations in performance blends make clothes lighter, more breathable, and more durable.

• Social media influence – Athleisure outfits are now a daily feature in influencer and celebrity content.

Businesses are leveraging innovative supply chains and focusing on competitiveness to capture market share in this rapidly evolving industry. A company’s ability to adapt to changing consumer demands and manage supply chains effectively is crucial for sustained growth.

Considering entering the market? Check out our post on why a low MOQ clothing manufacturer in Portugal could be your brand’s secret weapon for more insights.

TOP-SELLING CATEGORIES IN 2025

• T-shirts – Oversized and fitted styles, especially in premium 300+ GSM cotton, are holding over 38% of global athleisure revenue. Bold colors are emerging as a key trend for 2025, making T-shirts more visually striking and appealing to trend-conscious consumers. See our Oversized Hoodie – 300 GSM for a heavyweight layering staple.

• Yoga & training apparel – High-waisted leggings, seamless sports bras, and matching sets are the foundation of athleisure wardrobes. Bold colors and dramatic patterns are increasingly popular in this category, reflecting the shift toward vibrant, fashionable activewear.

• Sweatshirts & hoodies – Minimalist designs in neutral tones are winning, especially oversized hoodies and crewnecks.

• Hybrid outerwear – Lightweight, technical jackets that look just as good in the city as on a hiking trail.

THE CHALLENGE OF ATHLEISURE

The sportswear business is evolving at a high level, driven by rapid advances in technology, sustainability, and shifting consumer demand. Today’s companies must rethink how they design and manufacture performance clothing to stay ahead of fierce competition. Brands are incorporating materials like organic cotton and recycled nylon to reduce environmental damage. Athleisure fashion trends are now shaped by the demand for practical, fashionable, and sustainable activewear that fits seamlessly into everyday life.

Manufacturers are embracing innovations like seamless construction, gender-neutral silhouettes, and smart textiles to meet the needs of modern consumers. The integration of smart textiles allows for improved user performance and recovery. The future of activewear is defined by the convergence of visible innovation, sustainable materials, and bold, multifunctional designs. To thrive in 2025, sportswear companies must deliver high-performance apparel that not only meets current consumer demands but also anticipates evolving commercial expectations. Staying current with the latest trends and technologies is essential for any brand looking to lead in the dynamic world of athleisure.

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WHY ATHLEISURE KEEPS GROWING

The power of athleisure lies in its adaptability:

• It works across multiple demographics, from Gen Z to Boomers.

• It’s seasonless, with layering options for winter and breathable pieces for summer.

• The look can shift from sporty to sophisticated with simple accessory changes.

It also taps into lifestyle shifts—today’s consumer expects their clothes to perform as well as they do. Consumers are increasingly focused on clothing that aligns with their values and lifestyle, seeking brands that reflect their identity and priorities. The demand for versatile, high-quality athleisure is shaping the market by delivering value through long-lasting, functional, and stylish options that meet evolving expectations. That means moisture-wicking fabrics, 4-way stretch, and OEKO-TEX® certified materials are now standard, not optional.

INCLUSIVE AND DIVERSE ATHLEISURE

Inclusivity is now at the forefront of athleisure fashion trends, with a growing demand for body-inclusive and gender-neutral activewear. Today’s consumers expect brands to offer flexible, unisex designs that accommodate all body types, challenging the old norms of size and gender-based marketing. Adaptive clothing, inclusive sizing, and versatile fits are helping brands meet the diverse consumer demands of a new generation.

Forward-thinking companies like TomboyX and Girlfriend Collective are setting the standard, proving that genderfluid and inclusive activewear is not just a trend but the future of the market. For B2B producers and brands, this shift presents a valuable opportunity to create practical, everyday wear that appeals to a broader audience. Prioritizing inclusive and diverse athleisure is now essential for brands to meet evolving consumer expectations and stay relevant in a competitive landscape.

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THE ROLE OF CONSUMER EXPECTATIONS IN ATHLEISURE

In 2025, consumer expectations are the driving force behind the explosive growth and evolution of the athleisure industry. Today’s shoppers are more informed and discerning than ever, demanding not just fashionable workout wear, but also activewear trends that reflect their values and lifestyles. This shift is reshaping the sportswear business, pushing both established sportswear companies and challenger brands to innovate at a rapid pace.

Brands like Alo Yoga have set new standards for what consumers expect from their activewear—combining high-performance smart fabrics, moisture-wicking technology, and bold colors with sustainable materials like organic cotton. As a result, legacy giants such as Nike and Adidas are reimagining their collections, introducing smart textiles and environmentally friendly materials to stay current and ahead of the competition. The rise of these challenger brands has intensified the focus on visible innovation, compelling the entire market to prioritize both style and substance.

Sustainability is no longer a bonus—it’s a baseline. Athleisure shoppers expect brands to use eco-conscious fabrics and transparent supply chains, making sustainability a core part of the industry’s identity. Inclusive sizing and functional, practical designs are also essential, as consumers want clothing that fits every body and every lifestyle. The demand for versatile, everyday wear that transitions seamlessly from gym to street is shaping the latest fitness apparel trends and athleisure fashion trends.

E-commerce has further raised the bar, with consumers seeking a seamless, visually engaging online experience that mirrors the brand’s aesthetics and values. Gen Z, in particular, expects brands to be responsive, authentic, and innovative—driving the need for constant product innovation and fresh approaches to marketing.

For sportswear companies, understanding and anticipating these evolving consumer demands is crucial. Success in the athleisure market now depends on a brand’s ability to balance performance, style, and sustainability, while delivering on the high expectations of today’s active, fashion-forward consumers. By staying attuned to the latest trends and prioritizing consumer engagement, brands can shape the future of athleisure and secure their place in this dynamic, fast-growing industry.

HOW TO STYLE ATHLEISURE FROM GYM TO STREET

1. Pair performance with streetwear staples – Example: Our Oversized Hoodie – 300 GSM with fitted joggers and high-top sneakers.

2. Switch up the shoes – Swap running shoes for minimal leather trainers to elevate your look instantly.

3. Layer up smart – Add a long wool coat over leggings and a cropped hoodie for a high-low blend.

4. Style for activity-specific needs – Athleisure can be adapted for activities like trail running by pairing moisture-wicking tops with supportive leggings and trail shoes.

5. Stick to a refined palette – Neutrals like black, beige, and charcoal keep the outfit versatile and premium.

6. Accessorize like it’s intentional – Crossbody bags, caps, or statement sunglasses push the look beyond “just gym clothes.”

For more styling inspiration, see our post on how to style athleisure outfits from gym to street like a pro.

TARGETING THE NEXT GENERATION

Gen Z and the next generation of athleisure shoppers are driving the explosive growth of the market. These consumers prioritize comfort, style, and practicality in their activewear, making them the most influential segment for brands to target. In 2025, activewear is more than just functional—it’s a bold fashion statement that reflects personal identity and lifestyle.

Fitness apparel trends now focus on quality fabrics, vibrant prints, tailored fits, and inclusive sizing to ensure everyone feels confident and comfortable. Leading companies are designing fashionable workout wear that transitions effortlessly from gym to street, blending performance with aesthetics. To stay current and competitive, brands must keep a close eye on the latest athleisure fashion trends and adapt quickly to changing consumer demands. The new balancing act is about creating activewear that supports an active, healthy lifestyle while looking great in any setting—making it essential for brands to focus on both function and style in every piece of apparel.

WHY SUSTAINABILITY IS NOW A MUST IN ATHLEISURE

Premium athleisure isn’t just about style—it’s about responsible production. Consumers in 2025 expect:

• Sustainable fabrics – Organic cotton, recycled poly, Italian technical fabrics like Carvico, and other environmentally friendly materials.

• Ethical manufacturing – Transparent production, fair wages, and eco-friendly processes.

• Longer lifespan – Higher quality means fewer replacements and less waste.

Product innovation in sustainable athleisure is driving the industry forward, as brands develop new materials and designs to meet evolving consumer demands for both performance and sustainability.

At Athleisure Basics, we produce all our pieces in Portugal using sustainable fabric sourcing from trusted suppliers. This lets you offer your customers not only great products but also a story they can stand behind.

WHERE ATHLEISURE WORKS BEST IN EVERYDAY LIFE

• Work – Joggers with a crisp blazer for casual offices.

• Travel – Wrinkle-resistant, breathable fabrics for long-haul flights.

• Social – Monochrome sets with statement footwear for dinners or coffee dates.

• Events – Minimalist hoodies paired with tailored coats for gallery openings or casual networking events.

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FOR BRANDS: WHY NOW IS THE TIME TO LAUNCH

Demand is high, production is more accessible, and small-batch manufacturing allows for quick market entry. At Athleisure Basics, we offer:

• White label collection – Customizable with your choice of color, print, and embroidery.

• Custom clothing development – Tailored to your exact vision, from fabric to fit.

• Low MOQs – Starting at 60 pieces per style and color for white label.

Movement-led marketing and shoppable video content are shaping the way brands connect with consumers in 2025, helping to drive engagement and conversions through dynamic, real-life storytelling. Short-form video content is the most influential type of content for athleisure shoppers in their buying decisions, offering a compelling way to showcase products in action and build brand loyalty.

If you’re ready to move, request a quote here and we’ll help bring your athleisure line to life.

FREQUENTLY ASKED QUESTIONS ABOUT ATHLEISURE IN 2025

1. What exactly is athleisure, and how does it differ from activewear? Athleisure combines athletic comfort with everyday style—it’s designed to look polished while being functional. Activewear prioritizes performance for workouts, while athleisure puts fashion first with performance as a bonus. For information about how we handle your data while shopping for athleisure styles, please review your privacy choices.

2. Why is athleisure booming in 2025?Athleisure answers today’s lifestyle needs—Gen Z and Millennials are wearing it several times a week as part of their daily “outfit of the day.” It speaks to wellness, flexibility, and identity all wrapped in one.

3. Can athleisure be worn to work or social events?Definitely. When styled with structured outerwear, clean sneakers, or neutral palettes, athleisure transitions beautifully from travel to casual workdays or weekend outings.

4. What are the hottest activewear trends in 2025?High-tech fabrics are the name of the game—things like moisture-wicking, temperature-regulating textiles and built-in activity tracking are driving innovation this year. Leading brands like adidas and Nike are pioneering smart fabrics and technology-driven innovation, setting the pace for the industry in 2025.

5. Is sustainability important in athleisure today?Yes—luxury athleisure powered by sustainable, ethically sourced materials is now the norm. Consumers are demanding transparency and environmental responsibility.

6. How can I launch an athleisure brand without breaking the bank? Start small. Work with low-MOQ suppliers, offer customizable blanks, and prioritize sustainable fabrics. This lets you launch thoughtfully and scale smart. Get started here.

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FINAL TAKEAWAY

Athleisure in 2025 is about more than workout gear—it’s a lifestyle shift. The market is growing, consumer expectations are higher, and the styling possibilities are endless.

The rise of athleisure trends in 2025 presents new opportunities for both consumers and brands, driving innovation and expanding the market. Whether you’re wearing it or selling it, the opportunity is huge. The only question is: will you get in while the market is still climbing?

Start today. Get your quote now and build the athleisure brand your audience is waiting for

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